Cameron Motameni
Case Study

BuildWise: Centralizing Construction Knowledge

BuildWise: Centralizing Construction Knowledge
Overview
BuildWise homepage featuring AI-powered search and collaborative insights
BuildWise homepage featuring AI-powered search and collaborative insights
The Problem

Google's real estate teams managed complex construction projects across multiple campuses, but their institutional knowledge was scattered. Critical insights lived in people's heads, buried in Confluence pages, or lost in email threads. Teams worked in silos with different terminology, making it nearly impossible to find solutions to recurring problems. Process improvement ideas floated around verbally but never got captured or acted upon.

Core Challenges
No centralized knowledge repository, inconsistent terminology across teams, time constraints preventing documentation, siloed teams unable to access cross-campus learnings, and informal tracking of improvement ideas
Discovery & Research

I led a comprehensive user research phase, conducting interviews with project managers, engineers, and facilities teams across multiple campuses. We synthesized pain points and mapped a user flow addressing core needs: content discovery, knowledge capture, and process improvement tracking.

User research synthesis revealing three key pain points: disorganized knowledge capture, team silos, and untracked improvement ideas
User research synthesis revealing three key pain points: disorganized knowledge capture, team silos, and untracked improvement ideas
Solution Design

BuildWise addressed these challenges through three integrated features: AI-powered content creation that eliminates writing friction, intelligent search combining keyword and AI capabilities, and a suggestions tracker that operationalizes improvement ideas. The AI-powered content creation feature used natural language processing to help teams quickly document lessons learned and best practices without wrestling with blank pages or complex forms. The dual-mode search system—keyword and AI—was designed to accommodate different user behaviors: users seeking specific known solutions could use keyword search, while those exploring ambiguous problems could leverage semantic AI search to surface relevant insights. The suggestions tracker converted informal feedback into visible, trackable initiatives with ownership and status, closing the feedback loop that had previously left improvement ideas languishing.

1
AI-Powered Content Creation
Users upload files, screenshots, or conversations. BuildWise uses AI to automatically generate shareable insights without requiring extensive manual writing.
2
Hybrid Search Experience
Both keyword and AI search modes help users discover facility-specific insights from similar campus projects with full reference trails.
3
Suggestions Tracker
A Kanban-style board captures informal improvement ideas and tracks them through To Do, In Progress, Under Review, and Completed states.
Design System & Components

I built a comprehensive design system in Figma from foundations through complex components, ensuring consistency and accelerating development handoff. The system included color palettes, typography scales, and auto-layout components for responsive design.

Design system foundations including color palette, typography, and custom component variants
Design system foundations including color palette, typography, and custom component variants
Wireframe Iterations

I conducted multiple rounds of wireframe testing with real users before moving to high fidelity. User feedback revealed that users wanted to browse multiple insights simultaneously rather than viewing them individually—a key insight that shaped the final information architecture.

Wireframe iterations with user feedback loops
User feedback on multi-post browsing preferences
AI Mode feature launch preview
Desktop & Mobile Design

The design started desktop-first to match primary use cases, then expanded to iOS and Android. I followed Apple's Human Interface Guidelines for iOS and Material Design for Android to ensure each platform felt native and intuitive.

Mobile experience: feed view, content creation with AI assistance, and post details with attachments
Mobile experience: feed view, content creation with AI assistance, and post details with attachments
Launch & Analytics

After launch, we tracked user behavior across both search modes. Initial data revealed interesting patterns: 68% of users started with keyword search, but nearly half didn't refine their queries or click results. AI search users engaged more deeply but were slower to initiate searches.

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Sankey diagram showing user flow: 707 search sessions, with 481 keyword searches and 226 AI searches, revealing engagement patterns
Sankey diagram showing user flow: 707 search sessions, with 481 keyword searches and 226 AI searches, revealing engagement patterns
0.0x
More posts viewed per session with AI search
0%
Users started with keyword search
0
Indexed sites
0.0k
Total views
Usage analytics: monthly search trends, topics discussed, and user growth trajectory
Usage analytics: monthly search trends, topics discussed, and user growth trajectory
Optimization: At a Glance

User interviews revealed that people weren't sure what keywords to search for or would rapidly switch between modes. We designed an "At a Glance" module that appears after keyword searches, using query analysis to guide users toward AI search when their intent seems ambiguous.

At a Glance summary feature helping users understand search results and discover AI search
At a Glance summary feature helping users understand search results and discover AI search
0%
Increase in content relevance
0%
Faster time-to-answer
0%
Increase in AI search adoption
Collaboration Features

BuildWise enabled teams to work together on captured insights. The suggestions tracker transformed ad-hoc ideas into managed initiatives, while shared dashboards and real-time collaboration ensured cross-campus alignment.

Impact & Outcomes

BuildWise successfully centralized knowledge across Google's real estate division, democratizing access to institutional knowledge that previously lived only in specialists' heads and enabling teams to prevent recurring issues.

Key Achievements
Reduced time-to-answer by 18%, increased content relevance by 32%, drove 14% adoption of AI search capabilities, and transformed 291 posts spanning 874 sites into an indexed, searchable knowledge base

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